Apr 30, 2022
In General Building
For this, they have added 18 new countries to Special Database the beta program. Read more about Regional Availability & Prices here. New shipping & returns overview Special Database released The new shipping and returns reporting provides retailers with insights and recommendations for shipping-related issues. This is a common reason for a transaction to be canceled in the shopping cart. Conversion Value Store Visits and Sales Rules – Beta With the conversion Special Database values tool, you can now set rules that specifically apply to the conversion of store visits or store sales. Create rules at the account or campaign level and have the flexibility and customization you need to bid on omnichannel goals for your specific business objectives. This beta is supported by Search Special Database and shopping. Shop Visit Use Case Example: Increase Visit Value by 25% for campaigns promoting large purchases. But lower the visit value by 50% for campaigns promoting low-margin products. This beta is only available for stores with visit reporting. Read more about Conversion Special Database value through store visits here. New Local Campaigns Features Expand your reach with access to additional inventory, faster lead times for short campaigns, and integration with store sales. Read more below. Inventory (released) Local campaigns now work on additional inventory on Google Maps, Gmail, and YouTube. Short Burst (beta) Prepare Special Database local campaigns for the scheduled start date in 'enable' mode. This will allow a quick run-up. This is especially useful for short Special Database ad campaigns. Improvements to this are: Approve ad before the start of a campaign Cold start bids ramp up Cold budget allocation Store Sales Integration (Beta) Retail sales allow advertisers Special Database to use their CRM data to evaluate the effectiveness of search, retail, and YouTube ads by matching Google search ad clicks with their offline purchases. This beta is now also available for eligible local campaigns (reporting and bidding) Read more about Local Campaigns here. New Features Local Inventory Ads Released The new Special Database local inventory ad features are a smoother onboarding and a refresh of the affiliate program.